employer branding

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Post date: October 30, 2018
A clear, distinct brand is vital in all areas of business from marketing and advertising to customer awareness and loyalty, but one aspect of branding doesn't involve consumers at all. It's your employer brand. Put another way, it's your company's reputation. Oftentimes, it doesn't get the same...
Post date: September 28, 2017
Organizations benefit from employer branding in many ways — some of which may surprise you. Many CHROs already know that employer branding can differentiate their organization from other potential employers. But the practice can also address a number of other important organizational challenges. In...