corporate branding

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Post date: August 24, 2017
In Part 1 of our series on the power that social media can have on your brand, Janine Buis explains why you should leverage employees as ambassadors for your company by cultivating relationships with customers, industry experts, alumni, and potential candidates. Social media has become embedded in...
Post date: February 15, 2017
Trust and transparency are more critical than ever in today’s work environment, particularly as leaders take on the ultimate business challenge: building brand trust. Since we entered the Social Age, the corporate world has promoted the idea of being “transparent.” For even longer, we’ve talked...
Post date: July 10, 2018
Corporate social responsibility (CSR) is no longer defined as a “nice thing to do” but rather a key component of a company’s brand identity. Beyond contributing to charitable causes, corporations are looking for ways to make a difference, stand out, and become agents of change. If a corporation...