Mark Babbitt

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Post date: February 15, 2017
Trust and transparency are more critical than ever in today’s work environment, particularly as leaders take on the ultimate business challenge: building brand trust. Since we entered the Social Age, the corporate world has promoted the idea of being “transparent.” For even longer, we’ve talked...
Post date: March 23, 2017
In the Industrial Age, people were swayed by traditional advertising, clever campaigns and discounted pricing. In the Social Age, people have learned not to listen to marketing or selling. Even for the best employer brands, they’ve become less prone to switching allegiances based on claims of “a...