Darren S. Kimball

Results 1 - 2 of 2
Post date: October 30, 2018
A clear, distinct brand is vital in all areas of business from marketing and advertising to customer awareness and loyalty, but one aspect of branding doesn't involve consumers at all. It's your employer brand. Put another way, it's your company's reputation. Oftentimes, it doesn't get the same...
Post date: February 5, 2019
In business, there can be a dizzying (and, at times, annoying) amount of jargon and business speak floating around the latest, hottest trends. Last year it was all about CX, or the customer experience. Everyone was focused on ramping up CX—what else can we do to surprise and delight our customers?...