Aaron Hurst

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Post date: September 13, 2016
The business case for purpose has now been well established as driving business growth and effective talent strategies. Less has been known until recently about the most critical ingredient to purpose-­driven companies—purpose­-oriented employees. In the first global study on purpose-­oriented...
Post date: May 13, 2020
Crises reshape the workplace. They spark a shift in how people think about their jobs, their organizations and their desire to contribute to the world. As an entrepreneur starting and running organizations during the last two global crises, I have seen that along with all the pain comes an...
Post date: May 26, 2016
No matter how much you might want to, you cannot force an employee to change. In careers, our attitudes tend to stay constant over time. This begs the question: If we know people don’t change, why do employers spend hundreds of millions of dollars per year trying to change their employees through...
Post date: May 12, 2015
What is purpose, and where does it come from?    While it is important to be aligned with the mission of your organization, this alignment is not enough to guarantee a sense of purpose in your daily work. We experience a sense of purpose when we make a positive Impact, connect with other people by...
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Post date: March 18, 2019
Aaron Hurst is focused on creating purpose at work. In his book The Purpose Economy: Policy, Public Perception, Research and Data, Disruptive Technology, and Bright Spots, he illuminates the levers of change in creating that purpose. With fulfillment replacing engagement as a new metric for success...