marketing

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Post date: January 19, 2018
Assessment and development of potential continues to be a key priority of almost all organizations.  Early identification of potential is nearly an industry in itself.  Those designated as having high potential receive greater attention, although what this actually means can vary widely across...
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Post date: October 28, 2016
If you’re a human resources executive at a professional services firm, no one has to tell you how difficult it is to find and retain good marketing people.   Online marketing technologies are evolving at lightning speed, so attracting and holding onto employees with up-to-date skills is getting...
Post date: October 3, 2017
Two hundred years ago, the fate of coastal towns depended on two things: the lighthouse and the port. The lighthouse would capture the attention of ships at sea and guide them into shore. As they got closer, the ship’s passengers and crew would eagerly imagine what awaited them ashore. The port was...
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Post date: March 31, 2016
For a number of years, I worked at the New York City headquarters of the advertising agency Ogilvy & Mather. One unmistakable part of the experience was being greeted every morning by bright red wall-to-wall carpeting. Step off the elevator, on any floor, and you were immediately treading upon...